GROWTH MINDED BUSINESSES THAT CAN’T GET TO A JOURNALIST ARE FINALLY GETTING MEDIA COVERAGE
After helping ‘growth-minded’ businesses get media coverage for over 30 years the top question I get asked is “How do you get to a journalist when nothing else works?
Are some businesses just ‘lucky’?
Do they have to pay tens of thousands of dollars to an expensive PR agency?
Or is there perhaps a more effective way of ‘getting to the journalists?’
Businesses that get to the journalists and pitch to them effectively, get free media coverage,
and just like everything else, this can be learned.
In fact, that’s exactly what we’ve been doing for over 10 years with our two-day “Meet the Press Masterclass”
A MasterClass where over 70% of businesses that attend get media coverage as a direct result meeting the journalists.
The Meet The Press MasterClass not only gives you the skills and media know-how to pitch your business to leading journalists from TV, Radio and Print, it also BRINGS THESE JOURNALISTS DIRECTLY TO YOU and allows you to pitch your business to each and every one of them.
The MasterClass is a media game-changer for Growth-Minded businesses that want to increase their influence with the media.
Sydney - 2022 Sold Out
What the research says about publicity
Many people don’t think that they can get media coverage for their business … so they rely on paid advertising … because at least they get their offer in front of people, right?
But the fact is … and research proves this point … publicity is superior to advertising when it comes to new or relatively unknown products, services and businesses.
Not only does publicity create more certainty in consumers’ minds … research shows it directly results in more sales.
Well, getting to the journalists is only PART of the solution, because if you get to the journalists and then pitch to them like you pitch to your customers (a very common mistake in publicity) then you’ll fail really fast! And nobody wants that for you.
To really harness the power of publicity, you need 2 things:
To Learn How To Pitch Your Story Effectively To Journalists So It Piques Their Interest; and
You need access to journalists to pitch to.
REMEMBER
If you pitch to the journalists in the same way you pitch to your potential clients, you will fall at the first hurdle!
This Skill CAN Be Learned
Thousands of business owners just like you have not only learnt this skill, they’ve MASTERED it at our Meet The Press MasterClasses over the past 10 years. Check out just a snippet of their results.
This success does not happen by accident.
Kate Engler, Founder of the Meet the Press MasterClass has over 30 years’ experience working in PR agencies on both sides of the country with household names like Stalight Children’s Foundation, World Vision, Dilmah Tea, BedShed, Homeloans Ltd, Australand.
She’s seen what works for these ‘big names’ and how so many smaller businesses were ‘locked out’ of media coverage due to high agency fees.
And this did not make her happy. Kate loves entrepreneurs and wants to put as much oxygen under their wings as she can.
So she now reveals those same successful agency secrets to every day businesses in her Meet The Press MasterClasses – giving business owners just like you access to journalists and media coverage without needing an expensive PR agency to do it for you.
hear from the journos
HOW DOES THE MASTERCLASS HELP YOU GET MEDIA EXPOSURE?
DISCOVER
You will discover the newsworthy stories in your business that will capture journalists’ attention … and also learn exactly how to pitch to a journalist in real life.
UP CLOSE AND PERSONAL
We bring the journalists to YOU which means personalised pitching for each and every business owner in the room directly to every journalist in the room.
TOOLS FOR ONGOING PUBLICITY SUCCESS
You will leave the MasterClass armed with all the tools you need to be able to pitch to any journalist, any where at any time.
SALES AND RECOGNITION FLOW FROM MEDIA EXPOSURE
- Imagine how you’ll feel when the journalists boost your exposure by telling your story about you and your business.
- Imagine how you’ll feel when that exposure boosts your sales
- Imagine how you’ll feel in 6 months from now when your business is widely known, widely recognised and widely held in high esteem.
Imagine how you’ll feel when your influence with the media is increased. $56,000 in revenue from ONE article!
Emily met our journo from The Project at our May MasterClass and 4 weeks later, her moment arrived to be featured on The Project – prime time promoting her dog nappy business.
HERE’S WHAT YOU’LL EXPERIENCE AT THE MASTERCLASS
The MasterClass is divided into THREE distinct phases to ensure you get
maximum benefit.
PHASE 1 - PRE-TRAINING
The biggest mistake business owners make when approaching the media is pitching to a journalist in the same way you pitch to a potential client - and nothing will have you fail faster. The digital training undertaken prior to the two days we spend together highlights this difference, helps you to think totally differently about your business, and start the process of building a solid media pitch.
PHASE 2 - 2 DAYS TOGETHER
Day 1: intensive coaching to help you understand the media landscape, what journalists are looking for, and how to provide that for them. We’ll focus on
- Unlocking the hidden stories that live inside your business
- Improving the speed at which you think so that you can respond in a nimble fashion during media interviews
- Demonstrating how effective pitches are delivered
- Working with you individually on your media pitch and key messages
Our commitment is for you to present yourself to the hand-selected group of journalist colleagues in the best light possible. Our mission is very clear: and that’s to make YOU look good.
We’ll also start giving you some of the media tools that will become integral parts of your media tool box (and when you build your own tool box, you won’t need us again - and that’s our goal)
Day 2: Is all about the journalists!
Day 2 kicks off with media interview tips and tricks so that you are fully equipped for when the journalists arrive.
This is the day where you get to sit in an intimate circle with EACH AND EVERY journalist, (many of whom come back to this event year after year because they get so many stories from it), so that you can pitch your story to them directly.
They'll be there, eager, ready and willing to not only hear your stories but to help you with your pitches and other media approaches. Finally, Tool Box Time sets you up with all the tools and templates you need for your ongoing media success.
PHASE 3 - IMPLEMENTATION
The MasterClass is a reflection of life: If You Do Nothing, You'll Get Nothing. So following the MasterClass, you will have a Strategic Implementation Call with you and Kate gets you into action and guides you through what each and every journalist from the MasterClass wants from you. This Strategy Call is a one-on-one, step by step prescription of media moves to make the most of all your new-found media connections.
The Meet The Press MasterClass is a unique and exclusive media experience that sets you up for media success - without any upsell. As you would expect with an event of this calibre that gives you direct and personal access to Australia’s top journalists, there is an investment required, and you’ll be pleased to know it’s not tens of thousands of dollars like a PR agency will charge you.
THE KEY TO UNPAID MEDIA
COVERAGE IS THE JOURNALISTS.
YOUR KEY TO THESE JOURNALISTS
IS THE MEET THE PRESS MASTERCLASS.
ARE YOU READY TO MEET THEM?
Imagine, if you were like Alyx who got coverage on The Today Show, The Age, the Sydney Morning Herald, Prevention Magazine, Acuity Magazine and on Today Extra….AND had the awesome Tobie Puttock give her latest Kee-Moh Snacks cookbook a massive shout-out.
Or if you were like Ian who is featured regularly in News Ltd publications, Real Estate magazines, 4BC, 2GB, Domain, and the Today Show as their go-to housing and property expert.
Or you were like Renae whose article in SmartCompany generated $56,000 in new revenue in just days.
Or even if you were like Wendy who had one feature article in The Age and the Sydney Morning Herald and in the 10 days that followed, she sold $270,000 worth of her skin care.
THE JOURNALISTS ARE WAITING TO MEET YOU
The Meet the Press MasterClass is only held twice per year – once in Sydney in May and once in Melbourne in October.
We limit the number of businesses we accept, and we only take ONE business per category (which means if you are in the room, your competitor IS NOT)!
Over 70% of our attendees go on to secure media coverage and you can be one of them
2 full days of intense media training and pitching to hungry journalists who want to hear your story!
Payment plans are available
The point is that publicity results in sales, especially for products that are new or don’t have broad public brand awareness (yet).
So, if new customers are the lifeblood of your business, then publicity is right at the heart of your business.
And if you’d like to get publicity and media coverage, resulting in brand awareness and sales then apply now to attend our Meet the Press Masterclass.
