Meet the press Masterclass
Now in its 10th year, the Meet The Press MasterClass not only gives you the skills and media know-how to pitch your business to leading journalists from TV, Radio and Print, it also BRINGS THESE JOURNALISTS DIRECTLY TO YOU and allows you to pitch your business to each and every one of them. The MasterClass is a media game-changer for your business.
Find out if you are media ready to be one of the 40 businesses offered a place at this exclusive media experience.
Two MasterClasses to Choose From
Melbourne 20th & 21st October 2022
Now more than ever people need to know about YOUR business and what YOU offer
Due to popular demand (and three sellouts in 2021), the Meet The Press Masterclass will be held twice in 2022.
The MasterClass not only showcases your business to hungry journalists so they can take your story to their readers, listeners or viewers, it also helps set you apart from all of your competitors, and establishes you as the expert in your industry.
All of the journalists are already locked in and ready to hear your stories in 2022. Many of our journalists come back year after year to our masterclasses… why? Because the calibre of businesses who flock to these MasterClasses is so high that our journos can’t get enough of them.
And now you have the opportunity to to apply to meet them.
If You Want MORE People To Know About YOUR Business - The MasterClass is for YOU
Hear from the journos about why they love meeting people like you
WHAT IS THE MASTERCLASS?
The Meet The Press MasterClass is an APPLICATION ONLY, category EXCLUSIVE media experience for established. Savvy business owners (that's right - not everyone is offered a place) who are ready to take a leadership position in their industry, and who want this level of media access and the media exposure that results.
It’s also an ‘upsell free zone’ - which means you can be sure you’ll get all the tools, templates and techniques you need to manage your media journey yourself without ever needing Kate or any other PR person again.
WHY DO YOU WANT IT?
Securing media coverage for your business has never been easier. Why? That’s because the journalists come to you looking for new stories and new experts for their programs and publications. In fact, over 70% of our MasterClass graduates go on to secure media coverage for their business in the months and years ahead.
HOW DOES IT WORK?
This goes WAY beyond just another 'media panel' where the journalists stay at arm's length - this is:
UP CLOSE AND PERSONAL
Personalised pitching for each and every business owner in the room directly to every journalist in the room.
It's 2 days, it's intense, it's rewarding, it's unprecedented and it's not available anywhere else in the country.
JOURNOS LOVE IT
The journos love meeting you and hearing your story and taking it to their readers/viewer/listeners.
HERE'S WHAT YOU'LL EXPERIENCE
You will join some of the best go-getter businesses in the country to bring their stories directly to the media movers and shakers. The journalists don't have to wade through hundreds of poorly written press releases, trawl through Facebook and social media looking for potential leads, nor pick up the phone several times a day to listen to dud pitches.
We bring the best of business to the best of the media which is why the journalists love our MasterClass so much, they come back year after year after year to hear from business owners just like you.
The MasterClass is divided into THREE distinct phases to ensure you get
PHASE 1 PRE-TRAINING
The biggest mistake business owners make when approaching the media is pitching to a journalist in the same way you pitch to a potential client - and nothing will have you fail faster. The digital training undertaken prior to the two days we spend together highlights this difference, helps you to think totally differently about your business, and start the process of building a solid media pitch.
PHASE 2 2 DAYS TOGETHER
Day 1: intensive coaching to help you understand the media landscape, what journalists are looking for, and how to provide that for them. We’ll focus on
- Unlocking the hidden stories that live inside your business
- Improving the speed at which you think so that you can respond in a nimble fashion during media interviews
- Demonstrating how effective pitches are delivered
- Working with you individually on your media pitch and key messages
Our commitment is for you to present yourself to the hand-selected group of journalist colleagues in the best light possible. Our mission is very clear: and that’s to make YOU look good.
We’ll also start giving you some of the media tools that will become integral parts of your media tool box (and when you build your own tool box, you won’t need us again - and that’s our goal)
Day 2: Is all about the journalists!
Day 2 kicks off with media interview tips and tricks so that you are fully equipped for when the journalists arrive.
This is the day where you get to sit in an intimate circle with EACH AND EVERY
journalist, (many of whom come back to this event year after year because they get so many stories from it), so that you can pitch your story to them directly.
They'll be there, eager, ready and willing to not only hear your stories but to help you with your pitches and other media approaches. Finally, Tool Box Time sets you up with all the tools and templates you need for your ongoing media success.
PHASE 3 IMPLEMENTATION
The MasterClass is a reflection of life: If You Do Nothing, You'll Get Nothing. So following the MasterClass, you will have a Strategic Implementation Call with you and Kate gets you into action and guides you through what each and every journalist from the MasterClass wants from you. This Strategy Call is a one-on-one, step by step prescription of media moves to make the most of all your new-found media connections.
The Meet The Press MasterClass is a unique and exclusive media experience that sets you up for media success. As you would expect with an event of this calibre that gives you direct and personal access to Australia’s top journalists, there is an investment required.
OUR CLIENT RESULTS
Be like these clients who’ve become the go-to experts, featuring regularly in the media.
Les Watson Get More Time
Les has appeared twice on The Today Show and is now regular contributor to Inside Small Business (18 articles in 14 months and counting.)
Ian Ugarte Small is The New Big
Ian is EVERYWHERE. ABC radio, Property Investor Magazine, Realestate.com.au, Home Beautiful, 4BC, 2GB, Domain, The Today Show, Ticker TV...to name a few!
Tim Dettmann Kieser Australia
Tim is now the Today Show's GO-TO physio and in 3 years, he's been on TV over 40 times!