Is proud to present the
Meet The Press MasterClass
Get direct access to the journalists and have
your business featured on TV, radio or in print.
Follow in Tim’s footsteps who attended the Meet The Press Masterclass and increased his business by $250,000 in just 2 months after appearing on A Current Affair.
18 - 20 October 2018 Melbourne
All this coverage and
much more like it is a direct
result of these already successful
business owners attending
the Meet The Press MasterClass.
The Meet The Press Masterclass is a high end, exclusive, Access All Areas, APPLICATION ONLY 3-day media experience for established, savvy business owners (that’s right – not everyone is offered a place) who are ready to take a leadership position in their industry, and who want this level of media access and the media exposure
You may not be aware that there are two sides to the media landscape –
paid and unpaid.
If you run a business and you’re already shelling out a small fortune each year in paid advertising,
you may be missing out on thousands and thousands of dollars in sales that can be generated
from UNPAID media coverage.
The KEY to unpaid media coverage is the journalists.
Your Key to these journalists
and other media
decision partners is the
Meet The Press MasterClass.
Imagine, if you were like Alyx who got coverage in
The Age, the Sydney Morning Herald, Prevention Magazine,
Acuity Magazine and on Today Extra
Or Rachel who was featured regularly on ABC radio,
various Tasmanian papers and News.com.au
Or even Wendy who had one feature article in The Age
and the Sydney Morning Herald and in the 10 days that followed,
she sold $270,00 worth of her skin care.
This goes WAY beyond just another ‘media panel’ where
the journalists stay at arm’s length – this is
UP CLOSE AND PERSONAL
up-close and personalised pitching for each and every business owner in the room directly to every journalist in the room.
It’s 3 days, it’s intense, it’s rewarding, it’s unprecedented and... it’s not available anywhere else in the country.
JOURNALISTS LOVE IT
And the journos love it – they love meeting you and hearing your story and taking it to their readers/viewer/listeners... just hear what they have to say about spending time with you.
You spend the first day in intensive coaching to help you prepare your business and pitch for the media. Make no mistake, how you normally pitch your business to your potential customers WILL NOT CUT IT with the journalists. A media pitch is VERY different beast, and you’ll be stepped through the full anatomy of a pitch and work with a 27 yr media veteran to craft your specific pitch so it’s bang on.
On Day 2, you showcase your pitch directly to each and every journalist in the room and work intimately with them on your media story, bringing it to life for them and their program or publication.
This time with you is like Gold For the Journo's! Why? Because you will join some of the best go getter businesses in the country to bring their stories directly to the media movers and shakers. The journalists don't have to wade through hundreds of poorly written press releases, trawl through Facebook and social media looking for potential leads, nor pick up the phone several times a day to listen to dud pitches.
They get to meet with business owners like you, with a solid, growing business and story angles that they can take to their readers, viewers or listeners.
And they get dozens of stories at the MEET THE PRESS MASTERCLASS that they can follow up for months to come.
18 - 20 October 2018 Melbourne
because they have met you, you can become their regular expert, their go to person in your industry whenever they are looking for a comment story follow up just like:
Jo Munro Today Show
who after meeting the producer of the Today show at the Meet The Press Masterclass has become their regular ‘shopping guru’ appearing several times each month.
Janelle Gonzalez The Carousel Magazine
who is now a regular contributor to The Carousel magazine and has also been featured BRW.
Karen Philip Today and Today Extra
who is featured as a regular mental health expert on Today and Today Extra
Not only can you become their next expert, you also, have get direct contact details (which the general public do not) so you can build on the relationship and have easy access for future pitches.
Following the pitching, you’ll need a breather … so we invite you to join us and the journalists for an elegant dinner so you can extend your relationship with them and network directly with them and your fellow attendees who, like you, have qualified for their spot at the event.
Day 3 is regularly referred to as TOOLBOX DAY, as this is the day when it all comes together and you are given tools, templates, techniques to maximize the relationships you’ve made the day before, and ensure you are not a ‘one hit wonder’ in the media, but are set up to have a regular stream of solid media angles that you can roll out across the year.
You may be wondering ‘what’s the upsell?’ at the event. We’ll you’ll be pleased to know that there is ABOLSUTLEY NO UPSELL at this event. In fact, leave your credit cards at home. When you attend this masterclass, Kate empties 27 years of PR and publicity experience out of her head and heart, directly into yours – leaving nothing behind, so there’s no need for an upsell.
This is a complete, end-to-end event giving you everything you need to take advantage of all of that UNPAID and UNTAPPED media coverage for your business.
IF YOUR BUSINESS IS ...
18 - 20 October 2018 Melbourne
3 - 5 May 2018
18 - 20 October 2018
This is the opportunity to pitch your business directly and in person to the top media outlets in the country is by application only and, as you would expect, there is an investment required.
The calibre of journalists coming to this event deserve to be introduced to certain calibre of business owner and this means it won’t be suitable for everyone who applies.
The investment is $5,000 plus GST which is due only if you are accepted, and you must fill out an application form (no deposit is required at this stage).
To find out if you qualify
to be offered a place at this exclusive