In a nutshell, Kate breaks the rules of how businesses get publicity. Her MEET THE PRESS MASTERCLASS links journos directly with hand-selected business owners and allows journalists to hear multiple pitches in one go - direct from the client, with no ‘PR
whitewashing’ and no more 'dud' pitches.
What do journalists get out of this? Qualified businesses with juicy stories that they can
immediately take to their viewers, readers or listeners.
Kate challenges the way publicity is harnessed by businesses, by giving them access to thousands of dollars of free media exposure without using the traditional PR agency model or needing her assistance beyond her highly regarded MasterClass.
(ie her MasterClass is an ‘upsell free zone’ – Quite refreshing don’t you think?)
After many years working in corporate PR on both sides of the country with internationally recognised brands including World Vision, P&O Cruises, the Make-A-Wish Foundation, the Starlight Children’s Foundation, BedShed, Homeloans Ltd, Australand, Sanwa Vines, and Dilmah Tea, Kate now puts the power of the media into the hands of everyday business owners so they can easily and quickly generate their own media coverage.
Every year, her MasterClass graduates regularly feature across thousands of hours of TV and radio time, and hundreds of pages of national, local and specialty newspapers and magazines including some of Australia’s biggest TV shows including The Project, A Current Affair, The Today Show, Ticker TV, Sunrise and ABC News 24, Daily Mail, Body & Soul and Prevention magazine, Inside Small Business and SmartCompany.
They have been interviewed on numerous radio stations including 3AW, 2UE, 6PR, ABC Radio around the country and 4BC and featured in the nation’s biggest circulating newspapers including The Age, The Sydney Morning Herald, The Courier Mail, The Australian, Herald Sun and Daily Telegraph as well as many local newspapers.
They have also found extremely valuable exposure in many specialist publications and on online news and industry sites.
Better still, a growing number of Kate’s MasterClass graduates are now asked to appear in the medial as experts in their field.
Kate is known as an engaging, generous presenter and for her warm, welcoming and surprisingly (for a PR person) genuine nature.
THE VALUE OF KATE
She owes her incredible success to her advanced process of helping clients uncover their unique story, preparing media releases and getting the undivided attention of otherwise busy journalists and editors.
Her ability to think outside the traditional PR box and turn the run of the mill PR agency model on its head is central to the success she is able to create in all MasterClass attendees.
Her system and approach, combined with her incredible media contacts and intimate inside knowledge of the Australian media means her clients gain tens, even hundreds of thousands of dollars worth of media exposure each year.
When not helping businesses like you connect with her inner sanctum of journalists, Kate hangs out in her coastal home with her two delicious teenage boys, Wallace the Wonderdog (her Dalmatian) and each of the boys’ cats - both of whom have BIG attitudes (the cats not the boys that is!).
As a family they are regulars to various ski slopes in winter and Moonlight Cinemas in summer. Kate spends much of her time laughing (one of her favourite past times), doing Yoga and Pilates and has developed a newly acquired love/hate relationship with Barre classes.
With Kate, what you see is what you get – and what you get will make a massive difference in your life!
She’d love to meet you at the next Meet The Press MasterClass.