Kate Engler is referred to by one of the senior journalists at BRW as the PR Anti-Christ because she has revolutionised the way publicity is harnessed by businesses, giving them access to thousands of dollars of free media exposure without using the traditional PR agency model.
For many years Kate was a corporate high-flyer. She had a hugely successful career as a highly sought after communications and PR specialist. During this time she worked with internationally recognised brands including World Vision, P&O Cruises, the Make-A-Wish Foundation, the Starlight Children’s Foundation, BedShed, Homeloans Ltd, Australand, Sanwa Vines, and Dilmah Tea.
A decade ago, Kate turned her back on the corporate world to help small and medium sized businesses gain media exposure in print, on the radio and on TV without paying a cent for it.
Every year, Kate and her clients control hundreds of hours of TV and radio time, and hundreds of pages of national, local and specialty newspapers and magazines. She knows the media world inside out, and uses her knowledge, experience and contacts to help her clients gain sudden and massive media exposure.
With her help, Kate’s clients are regularly featured on some of Australia’s biggest TV shows including The Project, A Current Affair, The Today Show, Mornings, Sunrise and ABC News 24.
Her clients have been interviewed on numerous radio stations including 3AW, 2UE, 6PR, ABC Radio around the country and 4BC.
And her clients have been featured in the nation’s biggest circulating newspapers including The Age, The Sydney Morning Herald, The Courier Mail, The Australian, Herald Sun and Daily Telegraph as well as many local newspapers.
They have also found extremely valuable exposure in many specialist publications and on online news and industry sites.
Better still, a growing number of Kate’s clients are now asked to appear in the medial as experts in their field.
Kate works regularly with clients from businesses of all sizes, right from Mum and Dad home-based businesses right up to large businesses with dozens of employees, and unlocks the secrets the PR agencies try to keep hidden.
She owes her incredible success to her advanced process of helping clients uncover their unique story, preparing media releases and getting the undivided attention of otherwise busy journalists and editors.
Her system and approach, combined with her incredible media contacts and intimate inside knowledge of the Australian media means her clients gain tens, even hundreds of thousands of dollars worth of media exposure each year.
Apart from her extensive knowledge industry experience, Kate is known as an engaging, generous teacher and for her warm, welcoming and surprisingly (for a PR person) genuine nature.