EXCLUSIVE ACCESS: ONLY ONE BUSINESS PER CATEGORY ACCEPTED

Businesses are paying too much for leads and customers, but we changed that forever

Learn how to turn your business into media gold, and grow fast!

Uncover the stories hiding in your business
Meet real journalists (and pitch to them!)
Get tools to pitch anywhere, anytime - no PR agency required

YES, I WANT TO GROW FAST

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WHO IS This For?

If you’re a growth-minded business owner who wants to increase their influence with the media, then you’re in the right place.

You're in business, you're great at what you do, but sometimes you feel like the best keep secret that nobody knows about.

The noise feels like it is everywhere, Facebook, LinkedIn, advertising, social media and paying to stand out amongst the noise is not only hard but really expensive.

You know you have potential if only more people would notice you.

You've flirted with the idea of publicity but don't have the knowledge or the skills yet.

Maybe you’ve already had some publicity success and you want to go to the next level of national exposure.

If you can relate to ANY of this – then you’re a great fit for the MasterClass.

Does this sound like you?

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UPCOMING Events

The Meet the Press MasterClass is only held twice per year.

We limit the number of businesses we accept, and we only take ONE business per category (which means if you are in the room, your competitor IS NOT)!

Sydney Dates

14th & 15th May 2026

SOLD OUT

MELBOURNE Dates

15th & 16th October 2026

- Payment plans are available -

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WHAT YOU'LL Experience At The MasterClass

1

Phase 1

Pre-Training

The biggest mistake business owners make when approaching the media is pitching to a journalist in the same way they pitch to a potential client - and nothing will have you fail faster. The digital training undertaken prior to the two days we spend together highlights this difference, helps you to think totally differently about your business, and start the process of building a solid media pitch.

2

Phase 2

2 Days Together

Day 1:

Intensive coaching to help you understand the media landscape, what journalists are looking for, and how to provide that for them. We’ll focus on:

Unlocking the hidden stories that live inside your business
Improving the speed at which you think so that you can respond in a nimble fashion during media interviews
Demonstrating how effective pitches are delivered
Working with you individually on your media pitch and key messages

Our commitment is for you to present yourself to the hand-selected group of journalist colleagues in the best light possible. Our mission is very clear: and that’s to make YOU look good.

We’ll also start giving you some of the media tools that will become integral parts of your media tool box (and when you build your own tool box, you won’t need us again - and that’s our goal)

Day 2:

It's all about the journalists!

Day 2 kicks off with media interview tips and tricks so that you are fully equipped for when the journalists arrive.

This is the day where you get to sit in an intimate circle with EACH AND EVERY journalist, (many of whom come back to this event year after year because they get so many stories from it), so that you can pitch your story to them directly.

They'll be there, eager, ready and willing to not only hear your stories but to help you with your pitches and other media approaches.

Finally, Tool Box Time sets you up with all the tools and templates you need for your ongoing media success.

3

Phase 3

Implementation

The MasterClass is a reflection of life: If You Do Nothing, You'll Get Nothing.

So following the MasterClass, you will have a Strategic Implementation Call where Kate gets you into action and guides you through what each and every journalist from the MasterClass wants from you. This Strategy Call is a one-on-one, step-by-step prescription of media moves to make the most of all your new-found media connections.

The Meet The Press MasterClass is a unique and exclusive media experience that sets you up for media success - without any upsell. As you would expect with an event of this calibre that gives you direct and personal access to Australia’s top journalists, there is an investment required, and you’ll be pleased to know it’s not tens of thousands of dollars like a PR agency will charge you.

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OUR MASTERCLASS Gets Results

Over 75% of our attendees secure media coverage following the MasterClass

Andrew - Owner of Ark Joinery has become the ‘go to’ expert on all things building and construction for the Today Show

Emily - Founder of Dundies, was featured on The Project – prime time promoting her dog nappy business

Les - Director of Get More Time, landed $25,000 in consulting clients after his story hit Inside Small Business Magazine

Getting results like these for your business is easier than you may think.

Emily attended our MasterClass, met, and pitched to a Supervising Producer from The Project. A story on Emily and her business aired soon after, which resulted in 25% increase in sales inside of ONE WEEK!

Andrew attended our MasterClass, met, and pitched to a Chief of Staff from The Today Show and 2 weeks later appeared on the program. He has since had 8 appearances on The Today Show and has become the ‘go-to’ voice for all things building and construction.

Les attended our MasterClass, met, and pitched to the Editor of Inside Small Business and after his first article generated $25,000 in consulting revenue. He has since gone on to have over 2 dozen articles showcasing his expertise.

And that’s not to mention Renae’s $56,000 after appearing in SmartCompany, or Tim’s $250,000 in revenue after featuring on A Current Affair, or Dee’s $50,000 after appearing on Studio 10…. Get the picture?

The MasterClass is a media game-changer for the growth-minded businesses that want to increase their influence with the media.

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MASTERCLASS GRADS APPEAR REGULARLY ON

Frequently Asked Questions

The application process for the MasterClass is a two-phase journey designed to ensure we find the right fit for each cohort. The first step is a detailed form where businesses share their background, the impact they’re making, and how they operate. This step is crucial, as we only accept one business per category to avoid conflicts of interest. It also helps us assess the suitability and calibre of each applicant.

The second phase is an application call with Kate Engler. During this call, Kate dives deeper into your business and even provides tailored media angles for you to explore. This means that whether or not you're offered a spot in the MasterClass, you’ll walk away with actionable insights and value. Since time is our most valuable resource, we’re committed to ensuring that anyone spending 30 to 45 minutes on a call with Kate gains something meaningful from the experience.

The MasterClass is ideal for businesses that are already thriving but are ready to take things up a notch. You’ve likely been operating for a few years, may have a team (though it’s not a requirement), and have built a solid foundation of success. What you’re seeking now is that extra edge—something that sets you apart from the competition and elevates your profile beyond the ordinary.

If you’re a business owner looking to level up your public profile or attract more clients, the MasterClass is designed to help you take that next big step. It’s about giving you the tools and strategies to rise above the noise and stand out in your industry.

The MasterClasses are held twice a year-once in Sydney and once in Melbourne—and attract participants from across Australia and New Zealand. These sessions are designed to provide businesses with essential media training, ensuring they’re fully prepared to pitch to journalists with confidence.

For many small to medium business owners, understanding what journalists are looking for is completely unfamiliar territory. That’s why the media training embedded in the MasterClass is so critical. It equips participants with the skills and insights they need before they even meet a journalist, laying the foundation for the incredible success our graduates achieve after completing the program.

The things that people would take away from the MasterClass are:

Comprehensive, back-to-back media training.
A deep understanding of the media landscape and exactly what journalists are looking for.
A fistful-no, a double fistful-of journalist contacts they’ve met, pitched to, and who are genuinely interested in hearing their stories moving forward.

The MasterClass delivers speed, access, and direct journalist contact details, empowering businesses to build lasting relationships with the media that will serve them for years to come.

A typical PR agency requires clients to commit to a contract- typically 12 months, sometimes 6- and handle all the journalists liaising and pitching on your behalf...But this comes with a hefty monthly retainer, often between $4,000 and $10,000, charged month after month after month.

The MasterClass takes a completely different approach. We don’t aim to lock you into an ongoing retainer, in fact, we don’t want ongoing clients. We want to put the power of the media directly into the hands of business owners like you, and set you up for success with your media relations. We also host 10-12 journalists on Day 2 of the MasterClass and every single business in the room, pitches to every single journo in the room… so it’s a total game changer.

Now that you know what we're all about...

Secure Your Spot Today

Apply Now