MEET THE PRESS MasterClass
Designed for growth-minded businesses that want to increase their influence with the media.
Running for over a decade
Connecting you with
UPCOMING Events
The Meet the Press MasterClass is only held twice per year.
We limit the number of businesses we accept, and we only take ONE business per category (which means if you are in the room, your competitor IS NOT)!
- Payment plans are available -
THE MASTERCLASS IS A Media Game Changer.
Finally, growth-minded businesses that struggle to get to a journalist are getting media coverage. If YOU want to increase your influence with the media, you’re in the right place!
After helping business owners just like you get media coverage for over 30 years, the top questions I get asked are...
How do you get to a journalist when nothing else works?
We get it! Breaking into the media can be tough. We bring the journos directly to you and make it easy.
Are some businesses just ‘lucky’?
The smarter you work, the luckier you get. It’s smart to be where the journos are, don’t you think?
Hell nooooo! That’s why our MasterClass has been running successfully for over 10 years. You become your own PR agency and save thousands!
Aaahhhh well, yes… yes there is. And you’re on the cusp of this more effective way right here!
What is the MasterClass Really?
Discover the difference between paid and unpaid media, how powerful it can be for your business, and why journalists who come to the MasterClasses love meeting businesses just like you. Generating your own free media is so much easier than you think – we’ll show you how!
PEOPLE NEED TO KNOW ABOUT YOUR BUSINESS AND What You Offer
Our upcoming Masterclass will show off your business to eager journalists, setting you apart from the competition and building up your reputation as an expert.
Major media outlets, programs and publications are all attending, and many of them come back every year due to the quality of businesses that join us. Now is your chance to apply and pitch to these journalists - don't miss out!
OUR MASTERCLASS Gets Results
Over 75% of our attendees secure media coverage following the MasterClass
Andrew - Owner of Ark Joinery has become the ‘go to’ expert on all things building and construction for the Today Show
Emily - Founder of Dundies, was featured on The Project – prime time promoting her dog nappy business
Les - Director of Get More Time, landed $25,000 in consulting clients after his story hit Inside Small Business Magazine
Getting results like these for your business is easier than you may think.
Emily attended our MasterClass, met, and pitched to a Supervising Producer from The Project. A story on Emily and her business aired soon after, which resulted in 25% increase in sales inside of ONE WEEK!
Andrew attended our MasterClass, met, and pitched to a Chief of Staff from The Today Show and 2 weeks later appeared on the program. He has since had 8 appearances on The Today Show and has become the ‘go-to’ voice for all things building and construction.
Les attended our MasterClass, met, and pitched to the Editor of Inside Small Business and after his first article generated $25,000 in consulting revenue. He has since gone on to have over 2 dozen articles showcasing his expertise.
And that’s not to mention Renae’s $56,000 after appearing in SmartCompany, or Tim’s $250,000 in revenue after featuring on A Current Affair, or Dee’s $50,000 after appearing on Studio 10…. Get the picture?
The MasterClass is a media game-changer for the growth-minded businesses that want to increase their influence with the media.
MASTERCLASS GRADS APPEAR REGULARLY ON
Get Media Exposure
1.
Discover
You will discover the newsworthy stories in your business that will capture journalists’ attention … and also learn exactly how to pitch to a journalist in real life.2.
Up close and personal
We bring the journalists to YOU which means personalised pitching for each and every business owner in the room directly to every journalist in the room.3.
Avoid This Common Mistake
Pitching to the journalist like you pitch to your customers NEVER works. Unlock this critical distinction for success.4.
Tools for ongoing publicity success
You will leave the MasterClass armed with all the tools you need to be able to pitch to any journalist, anywhere at any time.
Learn to pitch effectively
Harness The Power Of Publicity
Many people don’t think that they can get publicity for their business, so they rely on paid advertising... and maybe get little to no return.
Research proves that publicity is superior to advertising in getting results.
Not only does publicity create more certainty in consumers’ minds, but it also directly results in more sales.
So, if you’re a growth-minded business owner paying for advertising because you thought you couldn’t get free media coverage for your business, we’re here to help.
For over a decade, thousands of business owners just like you have MASTERED the skill of pitching and harnessed the power of publicity at our Meet The Press MasterClasses.
Now it’s your turn. Check out just a snippet of their results below.
WHAT OUR Attendees Have To Say
Tim has been attending our MasterClass each year since 2016 for one simple reason: The results that it delivers! Each time he pitches to the journalists in the room it brings new and exciting media opportunities for his business.
The systems and processes taught by Kate during the MasterClass has allowed Andrew to form a solid PR strategy. From being “the best kept secret in the market” to getting his business front and centre in the media!
Quite often we get asked about the return on investment by business owners interested in applying for Meet The Press MasterClass. Dee is a pretty good example of how this works. The MasterClass not only gives you the skills to pitch to Journalists moving forward, it is the kick start journey for you to gain a more intimate level of respect and trust from your audience/consumers by featuring your business in publications, on TV or radio!
Nicole attended Meet The Press MasterClass in Melbourne and was quick to make connections with the journalists she pitched to at the event, which resulted in a flood of media coverage in the weeks and months following. The outcome? Rapid business exposure and a growing client base for this clever Veterinarian!
Marcus has attended Meet The Press MasterClass TWICE and loves the credibility and influence appearing in mainstream media gives him with clients and potential clients. He now has strong relationships with journalists and his coverage is ongoing.
WHO IS This For?
If you’re a growth-minded business owner who wants to increase their influence with the media, then you’re in the right place.
You're in business, you're great at what you do, but sometimes you feel like the best keep secret that nobody knows about.
The noise feels like it is everywhere, Facebook, LinkedIn, advertising, social media and paying to stand out amongst the noise is not only hard but really expensive.
You know you have potential if only more people would notice you.
You've flirted with the idea of publicity but don't have the knowledge or the skills yet.
Maybe you’ve already had some publicity success and you want to go to the next level of national exposure.
If you can relate to ANY of this – then you’re a great fit for the MasterClass.
Does this sound like you?
The key to unpaid media cover is the journalists
Your key to these journalists is the Masterclass
Journalists LOVE the MasterClass so much, they come back year after year to hear from business owners just like you.
Imagine how you’ll feel when the journalists boost your exposure by telling your story about you and your business
Imagine how you’ll feel when that exposure boosts your sales
Imagine how you’ll feel in 6 months from now when your business is widely known, widely recognised and widely held in high esteem
UPCOMING Events
The Meet the Press MasterClass is only held twice per year.
We limit the number of businesses we accept, and we only take ONE business per category (which means if you are in the room, your competitor IS NOT)!
- Payment plans are available -
WHAT YOU'LL Experience At The MasterClass
1
Phase 1
Pre-TrainingThe biggest mistake business owners make when approaching the media is pitching to a journalist in the same way you pitch to a potential client - and nothing will have you fail faster. The digital training undertaken prior to the two days we spend together highlights this difference, helps you to think totally differently about your business, and start the process of building a solid media pitch.
2
Phase 2
2 Days TogetherDay 1:
Intensive coaching to help you understand the media landscape, what journalists are looking for, and how to provide that for them. We’ll focus on:
- Unlocking the hidden stories that live inside your business
- Improving the speed at which you think so that you can respond in a nimble fashion during media interviews
- Demonstrating how effective pitches are delivered
- Working with you individually on your media pitch and key messages
Our commitment is for you to present yourself to the hand-selected group of journalist colleagues in the best light possible. Our mission is very clear: and that’s to make YOU look good.
We’ll also start giving you some of the media tools that will become integral parts of your media tool box (and when you build your own tool box, you won’t need us again - and that’s our goal)
Day 2:
It's all about the journalists!
Day 2 kicks off with media interview tips and tricks so that you are fully equipped for when the journalists arrive.
This is the day where you get to sit in an intimate circle with EACH AND EVERY journalist, (many of whom come back to this event year after year because they get so many stories from it), so that you can pitch your story to them directly.
They'll be there, eager, ready and willing to not only hear your stories but to help you with your pitches and other media approaches. Finally, Tool Box Time sets you up with all the tools and templates you need for your ongoing media success.
3
Phase 3
ImplementationThe MasterClass is a reflection of life: If You Do Nothing, You'll Get Nothing.
So following the MasterClass, you will have a Strategic Implementation Call with you and Kate gets you into action and guides you through what each and every journalist from the MasterClass wants from you. This Strategy Call is a one-on-one, step by step prescription of media moves to make the most of all your new-found media connections.
The Meet The Press MasterClass is a unique and exclusive media experience that sets you up for media success - without any upsell. As you would expect with an event of this calibre that gives you direct and personal access to Australia’s top journalists, there is an investment required, and you’ll be pleased to know it’s not tens of thousands of dollars like a PR agency will charge you.