Why AI is Choosing Earned Media

What the Latest AI Research Shows

A recent Gartner report predicts that PR and earned media budgets will DOUBLE by 2027…

Gartner is a leading global research and advisory firm providing actionable insights, data, and tools to business leaders.

Why the sudden explosion of effort and hyper focus towards ‘earned media’?

Shock AI Research

Have you noticed how AI has well and truly taken over from a traditional search results? Gartner predicts this will force a total rejig of where marketing dollars are spent – away from paid, toward earned.

Muck Rack, a leading AI-powered public relations management (PRM) platform and media database, released research that shows more than 95% of links cited in AI-generated answers come from non-paid sources – ie editorial/free media, with half of all AI citations coming from content published in the last 11 months. That’s largely content that journalists have produced.

Why does AI rank editorial content / earned media so highly? Because AI trusts it!

Gartner’s research really means that the way many potential clients find you is via AI – and AI loves journo content, so they show it to searchers first.

So building relationships with journalists so that YOU are the expert voice they feature, which then flows into AI serving you up to people who are seeking you, or what you offer, is now no longer an ‘option’ – it’s become an essential part of brand building and business growth.

Why not join our May MasterClass – run once per year in Sydney and once per year in Melbourne – and expand your profile, influence and reach… not only with the media directly… but now… also with AI.

Hope to see you there.